Work
Selected case studies.
Each study separates my contribution from team outcomes, and delivered work from business results.
01Strategy & Growth
Connecting product strategy to channel execution
How technical product information, regional priorities, partner needs, and seasonal timing become coordinated marketing execution across a multi-crop portfolio.
Advanta Seeds
02Governance & Process
Making campaign governance repeatable
How consistent QA processes, standard operating procedures, and review checkpoints support reliable campaign execution at scale.
Northeastern University
03Analytics & Budget
Using funnel economics to guide marketing decisions
Healthcare graduate-program marketing guided by audience segmentation, channel choices, CPL and conversion analysis, and close alignment with enrollment teams.
Northeastern University
04Analytics & Budget
Building a centralized commercial reporting dashboard
How campaign performance, sales data, and regional feedback were brought into one reporting view to guide quarter-over-quarter decisions.
Advanta Seeds
05Analytics & Budget
Improving acquisition email through segmentation and quality controls
Segmented acquisition email, testing, and personalization supported by campaign QA and data validation.
MetLife Insurance
06Governance & Process
Standardizing content workflows across teams
Content templates and editorial workflows that supported brand consistency across departments.
Johnson C. Smith University